LETTER HEAD

Like all print marketing, your letterhead will look just as hot off the press as it does on your computer screen when you understand the letterhead printing process, how it affects the finished product and what you can do to ensure your letterhead is amazing. The following letterhead printing techniques relate the expertise you need to get the job done right the first time:

Your letterhead should be designed using four-color process (CMYK) and in a resolution of at least 300 dpi for optimal results. Before you even begin designing your letterhead, you should get a free professional letterhead template, which contains guides so you can make sure your letterhead bleeds extend all the way to the edge of the paper and your important letterhead elements are all within the safety area.

Letterhead paper is of higher quality than ordinary printer paper, and for good reason. Customers and business partners equate the feel of your letterhead paper with the feel of your company. Too flimsy, you come off as sloppy; too thick, and you appear rigid. Go with a letterhead paper that offers the perfect balance between stability, smoothness and sheen for a clean, professional look that feels great in the hands of your prospects.

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