SELL SHEET

A Sell Sheet is a printed document used for informational and promotional purposes. As its name implies, a Sell Sheet is designed for use in the sales process to call attention to a particular product, service or concept.

The function of a Sell Sheet is to stimulate consumer interest while conveying a quick “snap shot” of the product or service being offered. Also referred to as Sales Sheets or Promo Sheets, Sell Sheets are almost always produced as an 8.5” x 11” sheet with printing on one or both sides.

Sell Sheets frequently include “beauty shots”, which are colorful photos that display a product or concept in an appealing way. In addition to imagery, a Sell Sheet uses brief yet highly-descriptive wording to convey its marketing message. And Sell Sheets usually include the specifications of the product or service as well as some concise technical data.

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